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About the Author
Charlie Traffas is an observing Catholic as well as a successful media and marketing executive with more than 40 years of experience. He has given more than 2,200 marketing seminars throughout the country. These seminars are filled with Traffas’ original tips, angles, quotes, concepts, strategies and theories, as well as those from some of the world’s most noted marketers, including the likes of Jack Trout, Al Ries, Don Beveridge, Herb Cohen, Ron Fishman, Zig Ziglar, and others. Laced throughout his teachings is a common theme: You only realize the rewards of this life when you first seek the rewards of the next. Traffas uses a unique style, combining Scripture and passages from many sources to show how this theme has been successful for him, and how it will be successful for you.